Bid Penny Dealis a penny auction site, but different from most. Our focus is on the users, with the mission to provide a site where all users can be assured of being dealt with honestly and transparently. Penny auction sites are a relatively new concept, wherein users buy bids, which they can then use to bid on items of interest to them. Typically, the final auction price of those items end up being mere pennies on the dollar of their retail value.